ALLY

SIEMPRE TU ALIADO

 

ALLY, SIEMPRE TU ALIADO is a custom program that celebrates the intricate stories of Latiné influencers. Through their relatable journeys, consumers experience the challenges, triumphs, and financial know-how required to achieve success. With Ally as their trusted partner, backing them and their community, these influencers are empowered to reach new heights and realize their dreams.

  • $80K production shot across Texas and Spain.

  • Shot with a lean four-person crew, ensuring agility and efficiency. Covered five locations in two days, capturing hero talent and her family, ultimately producing three hero social videos.

  • Concept/approach helped convert a NetZero share fintech account for Univision.

  • Achieved 2x year-over-year growth in investment following the first year of the campaign.

  • Creative resulted in top-performing Latin Grammys custom social content of all Univision campaigns, in a high-traffic year with the event held in Seville, Spain.

This was done in partnership with TelevisaUnivision/Asi Studios.

Why it Worked:

  • Multi-year social-first campaign targeting Hispanic Gen-Z that includes TelevisaUnivision IP, Creators, and bilingual social Storytellers.

  • Year 1: Joined the Latin GRAMMY as the official digital Sponsor to present Ally, Siempre tu Aliado, a social first series that showcases rising Latinos in the Music industry and their Financial Story.

  • Year 2: Building upon the brand equity of 2023 campaign, we continued to amplify influencer stories of success through the lens of Hispanic heritage.

Results:

Year 1: 

  • Increased user intent by +7pts and brand trust by +10pts

  • Generated 5.9M impressions and 1.8M video views

Year 2:

  • Generated 11.1M impressions and over 4M video views.

This was done in partnership with TelevisaUnivision/Asi Studios.