A woman with blonde hair, wearing a floral crop top and matching shorts, white sneakers, red glasses, and pink earrings, standing against a textured white wall with a shadow cast on it. She is smiling, adjusting her glasses, with one leg slightly bent.

A woman standing against a textured white wall with some patches of peeling paint and moss, illuminated by a diagonal shadow, on a rough paved ground.

THE ASK:

Educate, excite and engage U.S. Hispanic travelers about One Key.

THE STRATEGY:

As a first-time sponsor of Premios Juventud, Expedia introduced One Key, its new travel rewards program that allows users to earn and use rewards across Expedia, Hotels.com and Vrbo, through a custom social series that leveraged culturally relevant content creators who took a spontaneous friend's trip to explore Puerto Rico and got ready for the hottest party of the summer all while earning with One Key.

THIS WAS DONE IN PARTNERSHIP WITH TELEVISAUNIVISION/ASI STUDIOS.

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