ASK

Eventize the release of Paramount Pictures Scream 6 and include in cultural conversation to drive awareness of film release.

THE STRATEGY

Drive awareness and engagement among Hispanics for the film release of Scream 6 via a custom branded content series

that leveraged influencer talent and Univision's record-breaking tentpole Premio Lo Nuestro .

Paramount and TelevisaUnivision partnered during the longest running Spanish language awards show, Premio Lo Nuestro, to bring to life a short form video series featuring Ghostface on a hunt to access the PLN Magenta Carpet in search of his targets.

Through this custom opportunity, we generated buzz and chatter in suspenseful fashion, by leveraging popular content creator Rosy McMichael and TU talent Migbelis Castellanos

who generated engagement and intrigued reactions across TU social platforms.

Campaign Levers

Social-led, integrated organic strategy, and custom snackable video series with influencers at TU tentpole.