Colorful logo with the word 'Frooli' in playful white font outlined in pink on a black background.
Colorful gummy worm with googly eyes on black background.
Colorful gummy worm with blue and pink sections and googly eyes on a black background.
Close-up of a gummy worm candy with a pink head with eyes and a mouth, and a green body, coated with sugar.
A futuristic digital cityscape with neon pink, blue, and purple lights, featuring tall buildings, billboards, and a big sign that says 'Trolli', set against a pink background.
Stage setup with colorful lighting and metal truss structures in a large indoor space.
A digital camera or smartphone on a film set or studio capturing footage of colorful props or set pieces, with crew members out of focus in the background.

Brief:

Trolli is the candy that brings excitement and ignites the senses. We partnered up with TelevisaUnivision/Asi Studios to create and inspire brand love among Hispanic Gen Z and young Millennials through branded content and creator partnership.

Colorful worm characters with googly eyes, one pink and one blue, against a black background.
A neon-colored digital artwork of a cityscape at night with pink skies, tall buildings, billboards, and signs including one with the Twitch logo and another with a whale swimming.

Approach:

  • Social First Campaign.

  • Brought in a top-tier 3D animator and 2D 8-bit Animator to elevate visual storytelling.

  • Completed all content production in one studio day, and one day red-carpet content capture. With a 12 hour turn around on deliverables.

  • Created a 3-minute-long piece combining influencer and gaming animation.

  • Leveraged Univision’s studios and prop team to build 2 custom sets from scratch.

  • Highly skilled - Multi-faceted, nibble, production crew.

THIS WAS DONE IN PARTNERSHIP WITH TELEVISAUNIVISION/ASI STUDIOS.

Highlights

The campaign's success led to an immediate follow-up RFP and a capabilities debrief with the parent brand’s creative team to explore further partnerships and investment.

 50 + Point lift in ad recall and 19+ lift on purchase intent

Top performing post on the TU handles had an ER of 20.4%