THE ASK

We created and produced all of the content for Zumba’s New Years Campaign with “Mr. Sexy Himself” - REDFOO

The videos produced will live in: CTV, email, zumba.com, socials and paid ads, the Zumba App home screen banner.

INSIGHTS:

  • Recognized by AdAge as one of the top campaigns to watch in 2025.

  • Budget-conscious execution: Filmed in Mexico City, optimizing costs while maintaining high production value.

  • Designed to be Digital/mobile-first and globally adaptable, ensuring broad audience reach.

  • Achieved a $500K production cost, significantly lower than the $1.2M it would have cost in the U.S.

  • Directed by: Seth Epstein from Los York.